I build worlds people walk through and teach the designers who build them.

I'm Marlene Emig, Creative Director for exhibition and experience design. For 14+ years I've led projects for clients like FIFA, the Berlin Air Show, and Singapore's Botanic Gardens across Europe, Asia, North America, and the Middle East. Today I also train design professionals to bring AI into their process, without losing the creative voice that makes their work theirs.

See my work (→ exhibition experiences) · Explore AI training (→ courses)

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You’re in the right place if:

You're planning an exhibition, pavilion, or brand space and need a creative director who carries it from first pitch to opening night.
→ See selected work‍ ‍
→ Email me: info@experiential-studio.com

You lead a design team and you're watching AI change the field. I rebuilt my own workflow around AI in 2022, and I test it on live commissions. I share what actually works.

→ Read the blog

You're building your career in exhibition and experience design and want structure instead of guesswork.

→ Explore the courses

What I Believe

Technology is accelerating, but human creativity, intuition, and storytelling are still what shape design that moves people. Designers deserve tools that extend their craft, not replace it. Real transformation happens when we connect what we already know how to do with what's newly possible; on our standards, in our voice.

That's why I design.

That's why I teach.

What You’ll Find Here

Exhibition & experience design

  • Full creative direction from pitch to production and on-site delivery: concept development, spatial storytelling, 3D visualization, graphic production, motion graphics and facade animation. Museum exhibitions, trade shows, public installations, and branded environments.

  • Working with me means, I work with you directly from day 1 until the project is built and opened. Quality is what I stand for.

    → See the design portfolio


AI training for creative professionals

  • Two programs:
    Creative Control in the Age of AI (Level 1) and AI Design Studio (Level 2) both built for experience designers, exhibition professionals, and spatial creative storytellers. Rooted in real agency workflows and the same methods I use on commissioned projects. 150+ professionals trained, across 25+ countries.
    → Explore the AI training programs

This is a space for curious minds, future-focused creatives, and experience-driven thinkers.

I'm glad you're here.

Marlene