AI Design Course - Level 1:
Master the Concept Phase in Exhibition & Experience Design Using AI-Enhanced Creative Systems
OVERVIEW
In a rapidly evolving creative landscape, design professionals face a critical choice: adapt or fall behind. "Creative Control in the Age of AI" is a 6-week online course tailored for professionals in exhibition and experience design. This program equips you with a strategic, ethical, and repeatable AI-powered workflow to master the most important part of any project, the concept phase.
Participants leave with a fully developed, pitch-ready concept proposal and a compelling short-form concept film. More importantly, they gain a structured design system to confidently use AI as a collaborator throughout conceptual planning for spatial design that ultimately gets built.
Learn how to structure your creative process with AI, reduce overwhelm, boost confidence in knowing where to start, and stay ahead of a changing industry. This course is purposely built around the core phases of spatial storytelling found in exhibition and experience design. You’ll develop a comprehensive concept proposal from start to finish, including a creative brief, deep research, personalized idea development, strategic image generation, controlled image retexturing/editing, and a final concept film, giving you a ready-to-pitch design output.
In short:
This is a hands-on design course that will help you build out an exhibition experience design project with a repeatable AI-powered system. For this reason, having a background in exhibition and experience design is essential. Be prepared to work on this project for 6 weeks with me and your course peers. Even though we will be using mostly AI to work on the project, there will be modules covering technical steps with Illustrator, Photoshop and editing software, as we will be creating lots of text, imagery and video footage data. Proficiency in traditional design and modeling software will be beneficial to you, but not a requirement to join.
WHO THIS COURSE IS FOR
Creative and Art Directors
Experience and Exhibition Designers
Creative Studio Teams
Spatial and Immersive Environment Designers
Educators, Strategists, and Consultants in design-related fields
Solopreneurs and Experiential Marketers in design-related fields
WHO THIS COURSE WILL OVERWHELM
You will be overwhelmed to follow along if you do not work in the design industry
Career changers without a trained design background
LEARNING OUTCOMES
Develop a highly specialized AI-integrated design process from brief to pitch
Enhance concept development through research, storytelling, and strategy
Build high-quality visual assets with creative control using AI
Create concept films to communicate immersive design experiences
Master ethical and practical frameworks for using AI in professional contexts
COURSE STRUCTURE
MODULE 1: Data-Rich Creative Briefs
Learn to design briefs optimized for AI workflows
Understanding LLMs, specialized AI tools and platforms
Assignment: Craft a one-page AI-ready creative project brief
MODULE 2: Deep Research & Creative Narrative
Use AI to accelerate research and uncover insight-rich storytelling directions
Assignment: Research + Concept Overview (Elements 1–6)
MODULE 3: Personalized Visuals & Concept Direction
Guide AI tools to generate bespoke visuals that reflect your intent and brand
Assignment: Visual Storyboards + Concept Overview (Elements 7–8)
MODULE 4: Story and Concept Film Development
Build and structure a client-ready pitch deck,
Learn how to generate video footage and how to edit your final concept film
Assignment: Final storyboard + concept video
MODULE 5: Project Development and Presentation Preparation
Live session with instructor + 1:1 review
Assignment: Get help with your specific project goals
MODULE 6: Final Proposal + Presentation
Live session with instructor + peer review
Assignment: Present your final concept to the cohort
CLASS TIMING & CERTIFICATE
Course Kickoff on August 28
Live Classes will be held every Sunday (August 30 and September 6, 13, 20, 27) with the final class held on Sunday October 4. Exact timing and meeting link TBA. (Live classes are held on Sundays. If the whole group prefers another day, we'll agree on it together before the course begins.)
Weekly Modules will be accessible for flexible learning during the week.
Final Project Presentation Class will be on October 4.
Certificate included for each participant upon project completion
TEAM PRICING & ACCESS
Individual Enrollment - Enrollment is now closed.
Flexible payment plans available upon request. Contact via Email.
Team Courses and Custom Enterprise Packages for 10+ participants available upon request. Contact via Email.
THIS COHORT STARTS: August 28, 2026
Complete your application form preferably before August 25, so I can reach out to you.
If you have questions, just email me directly: marlene@experiential-studio.com
Hi, I'm Marlene!
If you don’t know me, you might be wondering, why am I offering this course? It comes down to three passions that have shaped my career:
First, I love the Exhibition & Experience Design industry. A field filled with incredible people who have welcomed me with open arms for over a decade. Second, I love learning from others. No matter where I’ve worked, in Singapore, Germany, the US, or Japan, my greatest growth has come from the insights of colleagues and teams worldwide. I live and breathe this community, so passing on knowledge seems natural. Third, I’ve always been drawn to innovative technology. Since diving deep into AI, I’ve met a passionate and generous community eager to explore new creative possibilities.
That’s why I created this course. To make creative AI accessible and practical for design professionals worldwide. AI can feel overwhelming, but when used intentionally, it becomes a powerful tool for amplifying creativity. Since 2022, I’ve been actively integrating AI into my workflow and witnessing the incredible ways it enhances human ingenuity. I love saying: It’s never too late to learn something new!
This course is my way of sharing my passion for bridging human creativity and AI innovation with you. I can’t wait to help you explore its potential and grow as a creative mind.
If this speaks to you, I am humbled by your trust and thrilled to be a part of your AI journey! Can't wait to see you and shape your next project with you!
Warmest regards,
Marlene
CLIENT TESTIMONIALS
Stacy, Creative Director, Experiential Marketing, USA
"I would never have thought I could develop a concept video, but this course gave me the structure, clarity, and empowerment to do so. Now I confidently discuss AI with colleagues and recommend tools for real project use."
Matt Laska, Owner, Laser Art NYC
"Suspend your judgment and take this course. Marlene's approach is elevating and when paired with AI, it’s accelerating. I gained a structured, professional creative process I can now use across all my projects."
Melisa, Exhibition & Experience Designer, USA
"This course is more than a tutorial, it’s a mindset shift. I’m walking away with a collaborative workflow that improved both the speed and quality of my output. It changed the way I create."
Diana, Exhibition Interaction Executive Manager, Riyadh
"I now control concept visuals without waiting on 3D or concept artists. This training unlocked a toolkit I now use daily. I can’t believe how much I gained in just a few weeks."
Gary, Immersive Experience Consultant, Australia
"Initially cautious about AI, I left with a complete strategy. I now lead the process, direct the tone, and use AI to amplify, not replace, my creative voice. This is a must for anyone serious about future-proofing."
REACH OUT FOR MORE
To schedule a consultation, request an invoice, or discuss internal training integration: Contact via Email
