AI Foundation Course - Level 1:
Master the Concept Phase in Exhibition & Experience Design Using AI-Enhanced Creative Systems
OVERVIEW
In a rapidly evolving creative landscape, design professionals face a critical choice: adapt or fall behind. "Creative Control in the Age of AI" is a 4-week online course tailored for professionals in exhibition and experience design. This program equips your team with a strategic, ethical, and repeatable AI-powered workflow to master the most important part of any project, the concept phase.
Participants leave with a fully developed, pitch-ready concept proposal and a compelling short-form concept film. More importantly, they gain a structured design system to confidently use AI as a collaborator, not a replacement.
Learn how to structure your creative process with AI, reduce overwhelm, boost confidence, and stay ahead of a changing industry. This course is purposely built around the core phases of spatial storytelling found in exhibition and experience design. You’ll develop a comprehensive concept proposal from start to finish, including a creative brief, deep research, personalized image generation, image retexturing/editing, and a final concept film, giving you a ready-to-pitch design output.
WHO THIS COURSE IS FOR
Creative and Art Directors
Experience and Exhibition Designers
Creative Studio Teams
Spatial and Immersive Environment Designers
Educators, Strategists, and Consultants in design-related fields
Solopreneurs and Content Marketers
LEARNING OUTCOMES
By the end of this course, your team will:
Develop a tailored AI-integrated design process from brief to pitch
Enhance concept development through research, storytelling, and strategy
Build high-quality visual assets with creative control using AI
Create concept films to communicate immersive design experiences
Master ethical and practical frameworks for using AI in professional contexts
COURSE STRUCTURE
MODULE 1: Data-Rich Creative Briefs
Learn to design briefs optimized for AI workflows
Assignment: Craft a one-page AI-ready creative brief
MODULE 2: Deep Research & Creative Narrative
Use AI to accelerate research and uncover insight-rich storytelling directions
Assignment: Research + Concept Overview (Elements 1–6)
MODULE 3: Personalized Visuals & Concept Direction
Guide AI tools to generate bespoke visuals that reflect your intent and brand
Assignment: Visual Storyboards + Concept Overview (Elements 7–8)
MODULE 4: Final Proposal + Concept Film
Build and structure a client-ready pitch deck and concept film
Assignment: Final storyboard + concept video
MODULE 5: Final Presentation
Live session with instructor + peer review
Assignment: Present your final concept to the cohort
TEAM PRICING & ACCESS
Individual Enrollment — €697 per person. Join the Waitlist.
Teams (3–10 participants) — %15 discount per person. Contact via Email.
Custom Enterprise Packages available for 10+ participants. Book a call.
NEXT COHORT STARTS: SEPTEMBER 1, 2025
Enrollment not open yet. Feel free to Join the Waitlist, if you want to be notified when enrollment opens.
CLIENT TESTIMONIALS
Stacy, Creative Director, Experiential Marketing, USA
"I would never have thought I could develop a concept video, but this course gave me the structure, clarity, and empowerment to do so. Now I confidently discuss AI with colleagues and recommend tools for real project use."
Matt Laska, Owner, Laser Art NYC
"Suspend your judgment and take this class. Marlene's approach is elevating and when paired with AI, it’s accelerating. I gained a structured, professional creative process I can now use across all my projects."
Melisa, Exhibition & Experience Designer, USA
"This course is more than a tutorial, it’s a mindset shift. I’m walking away with a collaborative workflow that improved both the speed and quality of my output. It changed the way I create."
Diana, Exhibition Interaction Executive Manager, Riyadh
"I now control concept visuals without waiting on 3D or concept artists. This training unlocked a toolkit I now use daily. I can’t believe how much I gained in just four weeks."
Gary, Immersive Experience Consultant, Australia
"Initially cautious, I left with a complete strategy. I now lead the process, direct the tone, and use AI to amplify, not replace, my creative voice. This is a must for anyone serious about future-proofing."
INTERESTED IN TEAM ACCESS?
To schedule a consultation, request an invoice, or discuss internal training integration:
👉 Email
👉 Book a call
👉 Request Brochure PDF
Course Duration: 4 Weeks + 1 Live Presentation Week
Delivery: Online: Asynchronous Lessons + Live Support
Certificate: Included for each participant upon project completion
